UVA, Abdulkareem launch 30-day TikTok Challenge to promote good governance
By Editor
UNCHAINED Vibes Africa (UVA) and Nigerian music icon, politically conscious and protest artiste Eedris Abdulkareem are set to champion a dynamic 30-day TikTok campaign to promote artistic freedom and the spirit of civic engagement through two electrifying challenges: the #TellYourPapa Open Verse Challenge and the #WuruwuruDanceChallenge. These creative campaigns reflect on Abdulkareem’s latest work ‘Tell Your Papa’, a cultural anthem that amplifies citizens’ calls for accountability, unity and good governance. The initiative provides a vibrant platform for Nigerians—especially young creatives—to speak their truths, show their moves, and win big, all while promoting the values of non-violence, respect for diversity and civic responsibility.
There are two ways to join the movement. In #TellYourPapa Open Verse Challenge, participants are invited to “add your truth in any Nigerian language—Pidgin, Yoruba, Igbo, Hausa, Efik, and more” over the ‘Tell Your Papa’ beat. Submit your verse and you could win ₦500,000 and get featured alongside Eedris Abdulkareem himself! In the #WuruwuruDanceChallenge, participants are challenged to showcase “moves that can set TikTok on fire. Record your hottest dance routine to ‘Tell Your Papa’, whether solo or with your crew.” Tag @eedrisabdulkareem and @UVAfrica and stand a chance to win ₦500,000 for expressing your vibe through movement.
To participate, creatives are enjoined to download ‘Tell Your Papa’ or the instrumental version from @eedrisabdulkareem on YouTube, create your dance or record your verse, post on TikTok, follow and tag both @eedrisabdulkareem and @UVAfrica. Only entries that tag both accounts will be considered. All content must steer clear of incitement, hate speech, political partisanship or personal attacks.
“This challenge is not just about entertainment,” says the Programme Manager of Unchained Vibes Africa Mr. Segun Aribisala,. “It’s about amplifying voices, inspiring change, and celebrating the unbreakable spirit of Nigerian youth.”
The clock is ticking — participants have 30 days to show the world what they’ve got. For more details, follow @UVAfrica and @eedrisabdulkareem across social platforms.
Unchained Vibes Africa (UVA) is a cultural organization leveraging the power of art for social causes. UVA’s projects promote civic education, human rights, cultural diversity, and harness music, poetry and other forms of creative expression to drive positive change across Africa. For more information about UVA and projects, please visit www.unchainedvibesafrica.com.
Sola Alamutu (Green Queen) of UVA and uprotest artiste Eedris Abdulkareem
