Crafting pages, cultural investment, partnerships at Nigeria International Book Fair 2025

By Olufemi Timothy Ogunyejo

AS the 24th edition of the Nigerian International Book Fair (NIBF) unfolded in Lagos, one name resonated through the exhibition halls like the crisp flutter of freshly bound pages—NIXIN Paper Mill Nigeria Limited. A distinguished manufacturer and global distributor of high quality paper products, NIXIN Paper Mill has not only emerged as a leading exhibitor but also wears the crown of major sponsor of this year’s literary celebration. Far beyond paper products, NIXIN Paper Mill is writing a bigger story—one of impact, inclusion, innovation, and intentional investment in the growth of Nigeria’s publishing and education landscape.

Nestled within the heart of the fair, NIXIN’s Paper Mill exhibition stand was a masterpiece in itself—a convergence of elegance and branding. With a meticulous blend of visual appeal and professional presentation, their stand radiates sophistication. Banners in tasteful hues, polished paper displays, and well arranged samples set the tone. Yet, what truly elevates the experience is the warmth that flows from their team.

At the forefront are their courteous and charismatic customer relationship officers—a team of radiant ladies whose friendly smiles and welcoming charm soften even the busiest of minds. Whether you’re a publisher, librarian, academic, or casual book lover, a visit to NIXIN’s Paper Mill booth felt like being ushered into a literary lounge where everyone matters.

Anchoring this poised presence are two strategic minds — the dynamic Sales Manager David Cui and the experienced Business Manager Williams Sun. These two gentlemen exemplify professional grace. Engaging yet humble, firm yet flexible, they have won the hearts of visitors with their articulate answers, keen listening, and genuine passion for NIXIN’s Paper Mill mission in Nigeria.

Cui, in particular, demonstrates a refined understanding of market dynamics and educational needs in Africa, when he said, with a spark of sincerity, “We’re here not just to sell paper. We are here to support growth, to partner with Nigeria’s future.” Sun, equally thoughtful, adds, “Books build minds, and minds build nations. We want to be part of that construction.”

When asked why NIXIN Paper Mill chose to sponsor this year’s book fair, their response was as profound as it was pragmatic: “Sponsorship is not a marketing gimmick. It’s a commitment. It’s our way of saying, ‘We believe in books. We believe in Nigeria!”

Business Manager Mr. William Sun of NIXIN Paper Mill stand at the book fair 2025

NIXIN’s Paper Mill involvement stems from a deep sense of corporate social responsibility. They believe that access to high-quality paper should not be a luxury but a standard—especially in a country as rich in intellect and imagination as Nigeria. Their sponsorship is thus a deliberate step to bridge gaps, elevate voices, and encourage literary excellence.

NIXIN Paper Mill is also making strategic moves beyond the book fair. With plans underway to partner with schools, local publishers and NGOs, their focus is clear—strengthen the supply chain, drive down the cost of publishing, and encourage a reading culture among youth and all segment of the Nigerian society.

In response to the global digital shift, they are exploring hybrid solutions, such as eco-friendly digital paper alternatives, and sustainable manufacturing practices that minimize environmental impact without compromising on quality. As technology and tradition tango into the future, NIXIN Paper Mill is keeping pace without losing its print-based pulse.

When asked how NIXIN Paper Mill is adapting to digital transformation in education, Cui explains: “We’re not afraid of digital change—we’re embracing it. But we also know the smell of a book, the feel of a page, the joy of handwriting—these are timeless experiences.”

They are currently researching tech-integrated paper products that can work with styluses and smart pens—fusing digital interaction with traditional writing methods.

Beyond the buzz of the fair, NIXIN Paper Mill plans to roll out training workshops, host competitions for young writers, and collaborate with tertiary institutions to promote practical publishing skills. According to Sun, “We don’t want our presence here to be a one-week affair. We want to be a name that students, authors, and educators grow with.”

So far, the response has been overwhelmingly positive. From professors of literature to secondary school students, many have commended NIXIN Paper Mill for its accessibility, authenticity, and visible commitment. One teacher described their stand as “a breath of fresh air,” while a local publisher called them “a partner, not a peddler.”

With Nigeria’s educational system in dire need of dependable allies, NIXIN Paper Mill is proving to be more than just a supplier—it is a sponsor of dreams and a steward of stories. As the fair cruised to an end, one thing is clear: NIXIN Paper Mill is no longer just about paper. It’s about presence. It’s about people. And it’s about purpose. In a world where digital winds threaten to blow away the print tradition, NIXIN Paper Mill stands like a baobab tree—firm, fruitful, and deeply rooted in Africa’s soil.

And as the Igbo proverb says, “He who brings kola, brings life,” so it was at the 24th Nigerian International Book Fair, with NIXIN Paper Mill bringing more than just paper; they have brought life to literature, and literature to life!

* Ogunyejo is a member of the ICT, Media and Marketing Committee of NIBF 2025