June 14, 2024
News

AFRIMA: Beat S’Africa to hosting rights, stakeholders tell Tinubu, Musawa

anote
  • May 15, 2024
  • 5 min read
AFRIMA: Beat S’Africa to hosting rights, stakeholders tell Tinubu, Musawa

* insist one edition must hold in Abuja, Jos, Kaduna

By Editor

A culture and creative industry advocacy group, Arewa Creative Industry Heritage Vanguard, has called on President Bola Ahmed Tinubu and the Minister of Art, Culture and Creative Economy, Hanatu Musawa, to lead efforts in securing the hosting rights for the next two editions of All Africa Music Awards (AFRIMA) offered by the African Union Commission to Nigeria and South Africa as reported in the media recently. They want to ensure that at least one edition of the prestigious event takes place in the northern cities of Kaduna, Jos or Abuja due to years of deliberate marginalization and deprivation of international events of this nature.

According to the president of the group, Dr. Shehu Samadi, who spoke from Kaduna, they have learned that the African Union (AU) invited the governments of Nigeria and South Africa to submit bids for the hosting rights for the next editions of All Africa Music Awards (AFRIMA). As such, they are imploring and advising President Tinubu not to allow South Africa to beat Nigeria to the hosting rights as this would have implications on the national psyche of Nigerians and the development of the music industry. It called on the Honorable Minister of Art, Culture and Creative Economy, Musawa to update Nigerians on the progress made thus far in securing AFRIMA hosting rights, for Nigerians to know how and where to assist in achieving this common objective.

The group, which comprises cultural enthusiasts, music industry stakeholders, and advocates for Northern Nigeria’s music heritage, recognizes the significance of AFRIMA in promoting African music and fostering cultural exchange across the continent and with the rest of the world. Therefore, they believe it is essential for Nigeria, especially the Northern region, to play a central role in hosting the event and showcasing the country’s rich creativity and cultural diversity from its point of expertise and cultural expression.

Samadi emphasized three significant reasons why President Tinubu should champion the cause of securing the hosting rights. The group recalls with nostalgia how President Tinubu in 2015, in person received a 23.9-karat gold plated AFRIMA trophy as the pillar of Art and Culture in Africa presented by the African Union commission, adding, “This should motivate the president to intensify efforts to secure the hosting rights having experienced the creative power and the global influence of AFRIMA personally.

Img 20240515 Wa0004

Minister of Art, Culture and Creative Economy, Hannatu Musawa

“The second reason is that as the Chairman of the Economic Community of West African States (ECOWAS), President Tinubu can utilize the opportunity of hosting a large-scale event like this to further his commitment towards promoting unity, economic development, and cultural diversity in the region and on the continent. Although an event of AFRIMA’s scale can cause significant ripples across the continent and around the world, Nigeria stands a chance of benefiting the most, and we in the North hope to tap into the inherent benefits as against the past practice of marginalization where such international events are preserved for the exclusive experience of the southern part of Nigeria.”

“Thirdly, the Nigerian music industry has witnessed astronomical global growth with little or no input from successive governments. Hosting an AFRIMA by this government provides an appropriate platform for the Tinubu administration to establish itself as a creative industry supporting government as well as engendering positive perception and image for Nigeria to attract tourism and foreign direct investment.

“Fourth, we believe that Northern Nigeria has the potential to become a tourism hub, and hosting events like this can help mitigate the effect of insecurity in our region. We are eager to host an event like this because we strongly believe that it could be used to address the issues that have plagued our region, including terrorism and banditry. By promoting peace and tranquillity, our youth can embrace hope and prosperity as well promote the budding music talents in the region who require inspiration and pragmatic motivation.”

The group has advocated for the cities of Abuja, Jos and Kaduna to be considered as host cities for at least one of the two editions of AFRIMA. The group believes that these cities are strategically located, culturally significant, and have vibrant music scenes, making them ideal venues for the event.

The group expressed concern over what they perceive as a pattern of neglect in the hosting of key musical events, and they call for greater inclusivity and representation for the Northern region. They noted that in recent years, there has been a growing sentiment among stakeholders in the Northern music industry that the region is often overlooked when it comes to hosting major international events.

Samadi said: “Despite boasting a wealth of cultural heritage and a thriving music industry, Northern Nigeria has frequently found itself sidelined in favour of other regions when it comes to hosting events of national and international significance. This is unfortunate. We strongly believe that hosting AFRIMA in Abuja, Jos and Kaduna would not only stimulate economic growth and promote tourism in the region but also address this feeling of discrimination against us.

“In addition to the big music superstars from this part of the country, Abuja, Jos and Kaduna have the infrastructure, capacity, and cultural significance to host AFRIMA successfully. It is time for Northern Nigeria to be given the recognition it deserves on the continental stage.”

Spread this:

Leave a Reply

Your email address will not be published. Required fields are marked *